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Hill & Levene Schools of Business : 2020s Business Education |
作者姓名:Dwight Heinrichs; Michael Taylor; |
商品類型:Case (Field) | 商品編號:W26088 |
出版日期:2021/12/07 | 內容長度:6 頁 |
The Hill & Levene Schools of Business (HLSB) Paul J. Hill Business School at the University of Regina, were considering widely divergent strategic alternatives, in what was expected to be a new and permanently altered post Covid-19 competitive environment, for business schools and higher education learning. The case considers three alternatives: 1. a return to the classic business model, with a new state-of-the-art building; 2. specialize as a .....more
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Hill & Levene Schools of Business : 2020s Business Education - Teaching Note |
作者姓名:Dwight Heinrichs; Michael Taylor; |
商品類型: | 商品編號:W26089 |
出版日期:2021/12/07 | 內容長度:12 頁 |
Teaching note for product W26088.
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Johnson Controls International Plc: Managing Strategic Accounts |
作者姓名:Michael Taylor, Ramasastry Chandrasekhar |
商品類型:Case (Field) | 商品編號:W25578 |
出版日期:2021/01/09 | 內容長度:9 頁 |
The chief commercial officer of Johnson Controls International, a multinational manufacturer and marketer of security systems, was noticing a change in the buying behaviour of one of its premier customers. As one of the company’s designated strategic accounts, this customer was entitled to multi-level collaborative support. Of late, the customer had been taking a “bid-and-buy” approach to its purchases, ignoring the standards agreed to in the strategic .....more
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Johnson Controls International Plc: Managing Strategic Accounts - Teaching Plan |
作者姓名:Michael Taylor |
商品類型: | 商品編號:W25579 |
出版日期:2021/01/09 | 內容長度:12 頁 |
Teaching note for product W25578.
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Dot Autonomous Power Platform: The Future Of Farming |
作者姓名:Dwight Heinrichs; Michael Taylor; Marco Coppola; |
商品類型:Case (Field) | 商品編號:9B19A055 |
出版日期:2019/11/22 | 內容長度:8 頁 |
The Dot autonomous agricultural platform, manufactured by SeedMaster Manufacturing, an innovative farm equipment manufacturer in White City, Saskatchewan, was a driver-less vehicle designed to replace the farm tractor. This vehicle allowed large-scale farmers to spend more time focusing on the farm business while the Dot platform planted, sprayed, or conducted other farm-field activities. In late 2019, the reliability and safety of the disruptive .....more
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Dot Autonomous Power Platform: The Future Of Farming - Teaching Note |
作者姓名:Dwight Heinrichs; Michael Taylor; Marco Coppola; |
| 商品編號:8B19A055 |
出版日期:2019/11/22 | 內容長度:8 頁 |
Teaching note for product 9B19A055.
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Anheuser-Busch InBev N.V.: The Budweiser Brand in Canada |
作者姓名:Michael Taylor; Miranda R. Goode; Ken Mark; |
商品類型:Case (Field) | 商品編號:9B18A029 |
出版日期:2018/05/15 | 內容長度:19 頁 |
In Canada, the Budweiser brand of beer was managed by Anheuser-Busch InBev N.V.'s Labatt Breweries subsidiary in Toronto, Canada. In 2016, a senior manager noticed that fewer younger consumers—those aged 19 to 24—were drinking Budweiser beer. In response, the brand increased its investment in television advertising and initiated price incentives, but the sales volumes did not respond accordingly. The senior manager’s brand and research teams were .....more
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Anheuser-Busch InBev N.V.: The Budweiser Brand in Canada - Teaching Note |
作者姓名:Michael Taylor; Miranda R. Goode; Ken Mark; |
| 商品編號:8B18A029 |
出版日期:2018/05/15 | 內容長度:5 頁 |
Teaching Note for product 9B18A029.
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TELUS: The Public Mobile Brand Acquisition Decision |
作者姓名:Michael Taylor; Brooke Cooper;Sarah Dickson; |
商品類型:Case (Field) | 商品編號:9B17A049 |
出版日期:2017/11/23 | 內容長度:7 頁 |
Software development company iQmetrix Software Development Corporation (iQmetrix), headquartered in Vancouver, Canada, had enjoyed success and growth for over two decades. In July 2017, iQmetrix was confronted with the challenge of managing this growth while maintaining its organizational culture as a non-hierarchical, innovative, and open place to work—a place where the best ideas could come from anywhere and where people shared ideas openly and .....more
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Westridge Cabinets: The Account Management Decision - Teaching Note |
作者姓名:Michael Taylor; Tatiana Levit; |
| 商品編號:8B16A060 |
出版日期:2017/11/06 | 內容長度:17 頁 |
Teaching Note for product 9B16A060.
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